FAW Xichai: Culture Establishment to Upgrade “Soft Strength”

At the "Chengdu Summit of Chinese and Foreign Corporate Culture 2014" organized by the China Association for Corporate Culture, the FAW Liberation Wuxi Diesel Engine Factory was awarded by the Chinese Corporate Culture Research Association for "Top Level Corporate Design and Practice at the Grassroots Level." Practice the title of "advanced unit." This is the result of Xichai's practice of the core values ​​of socialism, culminating in the design and implementation of top-level design, and the promotion of enterprise productivity through the soft power of culture.

The reporter has learned that for a long time, Xichai has taken corporate culture as the foundation of corporate development, led employees’ thinking through system culture, adopted behavioral culture, and cemented employees’ minds, and permeated various cultural activities in daily work and life, and played a spring rain , moistens the silent promotion effect.

Soft power promotes productivity

In Xichai, corporate culture is not a text culture. Instead, it is transformed into the executive power of employees through the thematic guidance, promotion of ideas, construction of carriers, and regulation of the system. This ensures that the corporate culture advocated by the company can be consistently agreed upon, and it can be continuously Accumulation and development. Throughout the year, each year, the theme of a large enterprise discussion activities is an effective carrier of Xichai's corporate culture.

This year, Xichai identified the theme of "All Staff Discussion" as "Dream, Mission and Responsibility". The major discussion activities aim to guide employees to set goals and improve their activities through the activities of dream display, mission transmission and responsibility practice. Ability to display and promote the realization of Xichai's dream of becoming a Mercedes-Benz of the engine industry.

The reporter saw from the “Dream, Mission, and Responsibility” held in September this year that all staff at the “I have a dream” stage show held in Xichai. Through the launch of a series of activities, Xichai employees are thinking about personal growth and corporate development. Between the Chinese dreams, Xichai dreams, and the dreams of life, the conviction and determination of the roots of Xichai and Yuanmeng Xichai was firmly established, and the belief in exerting their actions in their own practice was inspired. Through the live show on the stage, it also demonstrated the spirit of the Xixi People's approach is always more difficult than difficulties, overcoming difficulties, taking practical actions of the day, the market without losing the machine, and the spirit of Zichai people's perseverance.

Enhance responsibilities for fulfilling responsibilities

Human resources are the core resources of the company. It is a major feature of Xichai's corporate culture that it promotes employee job skills and enhances team cohesion and combat effectiveness through various cultural activities.

This year, Xichai effectively promoted employees' enthusiasm for fulfilling their goals in line with the development goals of the company through the development of marketing team molding training, skills teaching lectures, special project research, and full-time labor competitions.

For several years, Xichai has won numerous gold medals in various skill competitions organized by the country, Jiangsu Province and FAW Group Corporation, and many technical experts have emerged. This year, in addition to carrying out a number of post-skills training and meritorious labor competitions, Xichai has also successively launched two "dreams to be realized here -- the championship auditorium." Xichai selected 10 champions emerging from various competitions and organized them to teach employees about the growth experience and the recipe for success. They also edited their experience and experience into a booklet entitled “Experience Collection of FAW Liberated Xichai Skills Champion Series”. For employees to learn from.

Xichai not only carries out cultural activities at the factory level, but also advocates various departments to carry out educational and educational activities on their own, so that corporate culture is rooted at the grassroots level and is at the forefront. On November 15th, the CA6DL Machinary Party Branch organized a special event of “enhancing red memory and experiencing warm organization” in field training and development bases. Through group activities such as “cooking pots and cooking” and “looking for comrades,” the grassroots party members experienced the Long March. Affection, enhance the sympathy between the party members, friendship. The on-site development of “Quality to Make Power” Micro-Party Lessons is to further unify ideas and concentrating on efforts to effectively improve the execution and combat effectiveness of Party Branches and raise the awareness of employees fulfilling their duties and responsibilities.

Accelerating youth growth

Youth is the future of corporate development. Guiding the young people to “consolidate the power of youth, accelerate growth, and promote the development of Xichai” is also an important measure for Xichai to promote the corporate culture.

Xichai conducted a “front-to-face, voice-to-mind” service first-line youth forum to understand the hot spots and confusions encountered in the lives and work of Xichai youth. In the training of young talents, Xichai has established a platform for the growth of young employees with the two blue-green engineering and youth skills competitions. The "Cyan Blue Project" activity was accompanied by the "1+2" ​​method, that is, a Qing Party personnel fixedly paired with a business advisor in the field and a value pilot to guide the Blue Party from both business and ideological aspects. . Through the implementation of the "Blue Project", young employees are set up a growth stage, seek out teachers and friends, and accelerate the growth of young employees. At the same time, Xichai also deepened innovation and innovation activities among young people. Through activities such as the “Golden Seed” innovation contest, oral English, and young talent competitions, Xie Chai promoted the exchange and promotion of young employees and inspired young pioneers to play their roles.

It can be said that Xichai's corporate culture has accumulated the power of the company's continuous development. According to the statistics of the industry in the third quarter of this year, the various economic indicators of Xichai continue to rank in the forefront of the industry, among which fixed asset turnover, total asset turnover, and asset contribution rate rank first in the industry.

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