Bridgestone will debut 2012 Beijing International Auto Show

The 12th Beijing International Auto Show with the theme of “innovation and leapfrogging” will be held from April 23 to May 2, 2012. As a global leader in the tire industry, Bridgestone will bring its latest technological achievements and ideas, as well as the star products that condense cutting-edge technologies, to the Beijing auto show, adding to the perfect interpretation of the theme of this auto show.

The Bridgestone booth at the China International Exhibition Center E3-E4 will focus on Bridgestone's theme of “Enjoy green, create a future”. It will continue Bridgestone's consistent minimalist style and integrate it into an unprecedented situation. Color elements and future concept. "That's reliable," "That's economical," and "That's futuristic" three thematic areas will also focus on displaying their leading products for safety and environmental protection and cutting-edge technologies for the future. At the same time, it reveals the latest developments of the 2012 Bridgestone Commodity Strategy. In addition to the celebrity products such as the beater family, power man, and ice sharp passenger cars, the tires that are domestically produced at the end of last year and have convenience, safety, and environmental performance will be "exposed to the front;" The eco-friendly flagship ECOPIA green song companions favored by consumers and the elegant and luxurious comfort series TURANZA are ready to bring their new members to the show. These products not only demonstrate Bridgestone's ability to grasp the market demand and continue to introduce new strengths, but also explain Bathstone's corporate mission of “contributing to society with the highest quality”.

What is worth mentioning is that, in the “That'sfuturistic” area full of color, freshness and technology, Bridgestone’s latest green cutting-edge technologies and “heavyweight” innovations that lead the future development of the industry Technology - Colored tires bearing Bridgestone's new tire printing technology, and non-pneumatic tires that have completely different concepts from current tires, will also make a special trip across the ocean to "help out." These new technologies and concepts were put on display at the Tokyo Motor Show in late 2011 and the Geneva Motor Show in early 2012. Meeting with Chinese audiences will also break the inherent impression on tires and lead the majority of visitors to safety and environmental protection. Happy future car world unlimited swim.

In addition, a well-arranged stage show and a very interesting interactive experience will also perfectly fit the theme, intuitively interpreting Bridgestone's innovative corporate philosophy and cutting-edge technology to bring changes to the automotive life, allowing the audience to experience extraordinary At the same time as listening to the visual feast, you will feel the charisma of Bridgetown's “Future with the Environment, Passing with Safety” as a wonderful future automobile life!

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