The second-hand agricultural machinery entity distribution market is promising

[ China Agricultural Machinery Industry News ] In the past two years, the concept of second-hand agricultural machinery is very hot, although many media and industry experts have predicted that the golden age of second-hand agricultural machinery is coming, but many people are still skeptical. However, since the beginning of this year, the phenomenon of second-hand agricultural machinery "thunder and heavy rain" has quietly changed. No matter whether it is users or dealers, there is no longer hesitation about second-hand agricultural machinery. In fact, the second-hand agricultural machinery entity distribution market has begun to sprout in some areas.

The second-hand agricultural machinery entity distribution market is promising

Recently interviewed in the main battlefields of domestic agricultural machinery such as Xinjiang, Northeast China and Inner Mongolia, this year's second-hand agricultural machinery business was very hot. Last year, some agricultural and electrical machinery companies were drinking, but this year the situation is completely different. Some areas have appeared in the above areas. Professional second-hand agricultural machinery entity dealerships, and some dealers opened up second-hand agricultural machinery sales area in their own stores.

For purchasers, dealers and organic households, the attitude towards second-hand agricultural machinery has changed a lot compared with previous years.

Food prices fell, more users choose second-hand agricultural machinery

"The price is cheap, can afford it! In the past two years, the cotton and corn crops were not good, and no money was earned. If you buy a new tractor, the money is not enough. The bank is not kind enough for two years. See if we grow crops and make money. And don't give us a loan." When asked why they didn't buy a new machine and chose a used tractor, Li Youkui from Langfang, Hebei said.

Indeed, for many users, the main reason for choosing second-hand agricultural machinery this year is the price factor. For users who have not achieved good returns in the past two years and who need to purchase some agricultural machinery, the newer second-hand agricultural machinery is very popular.

The profit is higher than the new machine, the dealer first tastes the sweetness

The boss of Inner Mongolia had previously distributed the tractors and combine harvesters of two small and medium-sized enterprises in Shandong. Due to the late entry, his business has not been enlarged in recent years, but Wang Bo has always been very close to John Deere and Casey. The agency rights of multinational brands such as the Netherlands and Aike, but the strength is limited, after all, they cannot win.

The new products of John Deere, Case New Holland, Aike and other big brands are authorized by distributors in different regions, but second-hand agricultural machinery has no such restrictions. From a global perspective, agricultural machinery manufacturers do not seem to limit their second-hand agricultural machinery sales area.

Therefore, Wang Boss acquired more than a dozen used Deere, Aike tractors, Case and Kele combine harvesters through his sales network and two mobile phone dealers, and after refurbished, sold them to local users.

Because of good color and affordable price, coupled with the commitment of three-year service for half a year, Wang’s second mobile phone is very popular among users, and the profit is higher than the new machine. Wang’s boss, who is the first to taste the sweetness, has great confidence and plans to expand sales in the second half of the year. And sales area.

Enterprises introduced old-for-new, and the volume of organic households increased

At present, domestic agricultural machinery is undergoing a crucial period of transition from “functional demand” to “quality demand”. According to the survey, 10% of the old users who purchased the machine ten years ago need to buy new machines. 60% of the purchasers who bought the machine five years ago want to buy new agricultural machinery. For users who participate in cross-regional operations or specialize in agricultural machinery operation, under normal circumstances It takes three years to phase out the old machine to buy a new machine.

In this year's bad market conditions, some large companies have introduced trade-in services, and organic households can sell their old agricultural machinery discounts of 20% to 50% to dealers, and then buy back their favorite new machines from dealers. This will not only deal with the old machines in advance, but also enjoy the new products with higher efficiency in advance. For the organic households, they are very popular with them.